Skip to main content

Road Bike Party for Men Only?

Excuse me while I step up on my soap box.

By now, if you are an avid cyclist, have probably seen this YouTube video.  

It is a series of amazing stunts done on a Pinarello Dogma 2, the same bike Bradley Wiggins won the Tour de France on this year.  A very high priced machine to be doing these crazy moves on.  The numerous "don't try this at home" disclaimers make you want to watch it even more.  

So I watched it and LOVED it until...




...minute 5 of this 5:20 video came up and punched me in the gut.  

Women who have watched this video will know exactly what I am talking about.  As female cyclist, who knows MANY STONG FEMALE cyclists, the sight of 2 women washing this bike really angered my blood.  

Using female models to sell is nothing new or unique.  I am certainly aware that the majority of cyclists out there who purchase a $10K bike are men and I suppose that this type of video appeals to them (although some of the comments on YouTube don't support that).  However, there is a HUGE untapped market for female cycling and videos like this do NOTHING to encourage them to join the sport.  And certainly not want to purchase a Pinarello Dogma 2.

So next time there is a Road Bike Party, let's invite the ladies to the park to participate as cyclist, not as the clean up crew.

Stepping off the soap box now.


Comments

Nicky B said…
I like the sound of you on the soap box - well said!

Popular posts from this blog

|ronman Canada Race Report - Part 6 (Final Report but just the beginning)

Run – 42.2kms – 5:11:09 The run was slow and basically went as planned. The first 3kms of the run are in and around the finish line. When I was at about the 2km mark, I could hear Jordon Rapp, the race winner giving his victory interview with Steve King. How crazy is that??!! I have 40kms to go on the run and the winner has finished. As I headed out of town and down Main Street I saw www.twitter.com/kelownagurl and her husband Erik cheering me on. Not more than 50 feet later I saw www.twitter.com/trifunster and her husband. I was running slowly but had a smile on my face and felt pretty good. I was not really concerned about the distance I had to cover still. I was pretty excited that I had now finished the swim and the bike and was now on the run. It was like being in a dream how quickly the time had passed during the day. Around 9kms into the run I started to feel the distinct tightness of my right IT Band. I had ITB 10 years ago when I first started to run marathons but t

April Fools 1/2 Marathon Plus 15km cool down

After my minor breakdown at work on Friday, I set off on Saturday for Sechelt.  I have run the April Fool's Half Marathon two times and this was my third time.  It never fails to be hilly and hard.   Sunday morning I started off at in Gibsons ready to run to Mission Point Park.  I took it very conservatively knowing that I would be adding another 15kms on at the end of the 'race'.   I crossed the finish line, collected my medal, filled my water bottles, ate a  piece of bagel and a bite of banana and kept running west.   I do not recommend running your longest run before a marathon in Sechelt if you are not used to hills.  That place is full of 12-15% grades both up and down. At the end of the day, I ran from 9:17am - 2pm with a few quick breaks to refill bottles, eat gels and take few rocks out of my shoes.   After a shower and some real food, I was back on the ferry to North Vancouver.  Reward:  White Spot Legendary Burger combo with cheese and a Coke.