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Road Bike Party for Men Only?

Excuse me while I step up on my soap box.

By now, if you are an avid cyclist, have probably seen this YouTube video.  

It is a series of amazing stunts done on a Pinarello Dogma 2, the same bike Bradley Wiggins won the Tour de France on this year.  A very high priced machine to be doing these crazy moves on.  The numerous "don't try this at home" disclaimers make you want to watch it even more.  

So I watched it and LOVED it until...




...minute 5 of this 5:20 video came up and punched me in the gut.  

Women who have watched this video will know exactly what I am talking about.  As female cyclist, who knows MANY STONG FEMALE cyclists, the sight of 2 women washing this bike really angered my blood.  

Using female models to sell is nothing new or unique.  I am certainly aware that the majority of cyclists out there who purchase a $10K bike are men and I suppose that this type of video appeals to them (although some of the comments on YouTube don't support that).  However, there is a HUGE untapped market for female cycling and videos like this do NOTHING to encourage them to join the sport.  And certainly not want to purchase a Pinarello Dogma 2.

So next time there is a Road Bike Party, let's invite the ladies to the park to participate as cyclist, not as the clean up crew.

Stepping off the soap box now.


Comments

Nicky B said…
I like the sound of you on the soap box - well said!

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Fun

In early February, I bought a season's pass to Grouse Mountain.  I have owned a pass in the past but not in for a few years.  My main goal was to get up on Monday and/or Wednesday nights for the Social Snowshoe.  90 minutes snowshoeing up the Snowshoe Grind and over the back side of Dam Mountain.  Headlamps required.

Full Moon

Fellow Snowshoers
View of Vancouver
Yes, these are terrible photos.  I only took photos this one time.  I realized that the iPhone will not take good photos in these conditions and you miss the actual moment trying to get a good photo.
In addition to Grouse, I have been up to Cypress Mountain Nordic area two times this season
First trip to Cypress
Our friend The Raven

Map of the snowshoe trails
Happy hikers today
Happy hikers today