Excuse me while I step up on my soap box.
By now, if you are an avid cyclist, have probably seen this YouTube video.
It is a series of amazing stunts done on a Pinarello Dogma 2, the same bike Bradley Wiggins won the Tour de France on this year. A very high priced machine to be doing these crazy moves on. The numerous "don't try this at home" disclaimers make you want to watch it even more.
So I watched it and LOVED it until...
...minute 5 of this 5:20 video came up and punched me in the gut.
Women who have watched this video will know exactly what I am talking about. As female cyclist, who knows MANY STONG FEMALE cyclists, the sight of 2 women washing this bike really angered my blood.
Using female models to sell is nothing new or unique. I am certainly aware that the majority of cyclists out there who purchase a $10K bike are men and I suppose that this type of video appeals to them (although some of the comments on YouTube don't support that). However, there is a HUGE untapped market for female cycling and videos like this do NOTHING to encourage them to join the sport. And certainly not want to purchase a Pinarello Dogma 2.
So next time there is a Road Bike Party, let's invite the ladies to the park to participate as cyclist, not as the clean up crew.
Stepping off the soap box now.